MSW●ARS Research has partnered with EyeSee to offer the best in class Facial Coding and Eye Tracking solutions.
EyeSee optimizes marketing communication effectiveness with affordable and fast eye tracking and facial coding insights. Obtain intelligence about how your customers are looking and feeling, and:
Will your campaign work? Test you campaign before you spend your budget, and maximize your ROI.
Choose the best design
Which design is best? Get insights to take better informed decisions and understand the implications of each design.
Obtain objective data to convince others with facts and decrease subjective discussions.
How we do it
Scalable and cost effective neuromarketing methodologies + quant survey
Look through the eyes of your customers: Will they notice your campaign, product POS?
Understand which emotions can be evoked by your TV commercial, radio, and other ad spots.
Gain additional feedback about what your target (dis)likes and what is not clear, or credible, about your communication.
How it works
Online with standard laptop and webcam at home
Send your stimuli, objective and target group and our research manager will help you to define your research design and create the survey.
We send the survey to respondents at home and track their eyes and facial expressions with their webcam. Afterwards, respondents fill out a questionnaire.
We collect responses, process the data, analyze and create a report with main recommendations, findings, heat-maps, and AoI.
In 7 days’ time, we present our final report to you. The report consists of our insights & KPIs backed by the corresponding data.
Our unique service
Our key methods are based on non-reporting methods.
Most project are delivered within 1 week and require no effort from clients.
Our experts convert data into actionable insights with clear recommendations.
Our prices are typically 2 times lower than conventional solutions.
Thanks to our project leaders, there is minimal effort for you.
Via panel suppliers we are able to conduct research in more than 100 countries.
Advertising, Shopper Marketing and Digital Marketing