High Touch...

we listen, we design and we deliver, with a customer experience second to none

Global Capabilities...

we are where you need to be

More than competitive pricing...

operational efficiencies and a philosophy of delivering value

We help build profitable brands by providing world class solutions in Brand Planning, Activation and In-Market Tracking

We are always innovating...

awarded a US Patent for our innovative Outlook® Media Planner

  • MSW●ARS’ Brand Building Portfolio

    Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.

  • What's in Our Tool Box
  • MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

Communications Research That Builds Profitable Brands

We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories.  We combine solid research with senior staff experienced in brand building strategy and outstanding client service.

Quick Facts

  • Full range of research solutions to support advertising and marketing decision-making
    • Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
    • Integrated brand experience and loyalty monitoring
  • MSW and ARS each founded in 1968.  MSW acquired ARS from comScore in 2013.
  • Part of a Global Research organization formed in 2011 called Axial Research
  • A Different type of research organization
    • Senior level account servicing
    • Insights that go beyond individual project reports
  • MSW●ARS innovation partners
    • BBDO "The Worth": 360 market mix modeling
    • Linguistic Insights: Social linguistic analytics
    • Affectiva; Facial Coding
    • Catalina Marketing
    • InVentiv Health

Tweets From @MSW_ARS

Recent Blog Posts

Feb 24, 2015 Doug Crang

In our previous posting on “How to Turn the Cord Cutting Trend into an Advantage”, we outlined how substantial video viewing time has migrated to internet-based platforms.  This growth of online video has created new levels of complexity and uncertainty in the media buying and placement world, but also has brought new opportunity to those […]

Jan 21, 2015 Doug Crang

For many years, cable and satellite television services have been viewed almost as a utility akin to electric, water or telephone service – as an essential. However, recent trends toward cord cutting – the discontinuation of cable service – and cord shaving – changing to smaller and less expensive television packages – is dramatically changing […]

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What Our Customers Are Saying

" As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks. "
" I absolutely love working with MSW●ARS. Your level of expertise was invaluable in this very critical advertising research. "
" It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. "