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Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.
We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service.
Context is important. Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad, could you please sign this for me,” Johnny said uncertainly, handing the paper to his father. “Mm, a 75 huh,” Dad said thoughtfully pursing his lips, “what was the class average?” […]
In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into market research tools. But just because something can be done doesn’t mean it should be done. In fact, one of the issues identified early on by Marketing Accountability Standards Board (MASB) was that the […]