The Brand Strength Monitor Making an Independently Validated Measure of Brand Value Readily Available
MSW●ARS’ Brand Building Portfolio
Brand Planning, Communications Activation and In-Market Tracking, a suite of products help you create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.
What's in Our Tool Box
MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner
Communications Research That Builds Profitable Brands
We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service.
- Full range of research solutions to support advertising and marketing decision-making
- Fully integrated suite of communications research solutions including traditional and digital pre and post market measurement
- Integrated brand experience and loyalty monitoring
- MSW and ARS each founded in 1968. MSW acquired ARS from comScore in 2013.
- Part of a Global Research organization formed in 2011 called Axial Research
- A Different type of research organization
- Senior level account servicing
- Insights that go beyond individual project reports
- MSW-ARS innovation partners
- BBDO "The Worth": 360 market mix modeling
- Linguistic Insights: Social linguistic analytics
- EyeSee; Facial Coding and Eye Tracking
- Catalina Marketing
- InVentiv Health
Recent Blog Posts
It has been well reported and documented that private label brands are surging in the US. Whether it is due to their optimal mix of great value and experience or other reasons, they have forced name brands to re-think strategies. It is also well-known that Millennials are contributing to this trend as they are prioritizing experience over attainment. […]
Radical changes continue to shape the media landscape. While much recent research has been conducted on the effectiveness of new platforms, less attention has been given to that media plan staple, television advertising. Is television as effective as it was in the 1980s? Or has its role diminished to the point of non-viability? And if […]